Techno-Doc Booster was an innovative postgraduate course I participated in Nov. 2010, offered by Small Business Center (Helsinki School of Economics) and GETA Graduate School of Finland. The course was aimed at technical doctoral students to brush up their basics on subjects usually most foreign to them- such as economics, corporate strategy and soft skills like team-work. There was also a fascinating talk about use of social media and internet as a marketing tool.
Each of the subjects was dealt for one day and provided enough possibilities for interaction between the trainers and participants. First day, we were coached on economics, I found this a great lesson for a technical student to get familiarized with the basics of business studies. Day two on soft skills was perhaps lesser demanding, but no less revealing. Subjects such as team work, identifying your personality type and time management led to a lot of discussion and pertinent insight.
On day three we had lectures on strategy. Last but not the least, day four had broad ranging talks on use of internet as a tool for marketing. Internet opens up possibilities to reach buyers which were earlier either inaccessible or scattered, causing a dynamic shift in the way products and services are now segmented and marketed online.
Decibels during lunch breaks at the HSE main building cafeteria were pleasantly high and are surely unmatched elsewhere in Aalto University.
Hereafter, the course would be organized annually.
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I would like to thank GETA for accepting me to their prestigious National graduate School in Electronics Telecommunication and Automation.
Visit GETA: http://geta.tkk.fi/en/
Course was offered at HSE - http://www.hse.fi/EN/frontpage
Course Flier - http://geta.tkk.fi/en/courses/technobooster-002.pdf
Venue - Aalto University School of Economics, Small Business
Center, Arkadiankatu 28, 00100 Helsinki
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